In M2M and the IoT (Internet of Things), “the sell” is incredibly important. In order for more companies in more vertical markets to benefit from the IoT, they first have to understand it. In many cases, this is easier said than done. This is why Connected World has launched the 2016 Women of IoT in Marketing, a sister list to the annual Women of M2M, which recognizes 42 top women executives who are paving the way in M2M and the IoT.
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