Manufacturers are faced with challenges when designing, building, operating, and servicing smart connected products. A new partnership aims to address this.

PTC,, is working to create enterprise MR (mixed reality) experiences with Microsoft,, HoloLens. PTC and Microsoft will jointly work to help customers leverage the ThingWorx Studio MR authoring and publishing tool as a preferred way to build hands-free MR experiences for HoloLens.

ThingWorx Studio, powered by Vuforia, offers HoloLens customers native support for building and rapidly creating scalable mixed reality experiences. The ThingWorx Studio visual drag-and-drop authoring environment, with built-in support for gestures and voice commands, enables users to quickly and efficiently create immersive HoloLens interactions without the need for skilled programming or costly custom designers.

The combination of ThingWorx Studio and HoloLens opens up opportunity for industrial customers to create immersive ‘hands-free’ mixed reality experiences for a variety of business-critical use cases, including for sales and marketing, manufacturing, and service, as well as human resources and training.

The collaboration with PTC enables HoloLens customers to create these experiences faster and more easily so they can take advantage of this opportunity.

The combination of ThingWorx Studio and HoloLens enables users in business settings to create mixed reality experiences as well as can help manufacturers design, build, and service smart connected products in an easier, faster, and more cost-effective way.