Gone are the days when the IoT (Internet of Things) and the digital transformation that often accompanies it were optional. Today, if enterprises aren’t looking at the ways they could streamline processes, gain efficiencies, and harness data in their businesses, they’re missing out. Chances are their competitors aren’t making the same mistake.

The IoT value proposition is dynamic, and it’s no longer mostly about products. Services based on data gathered by IoT devices are playing an increasingly larger role in how businesses monetize their IoT investments and achieve ROI (return on investment). Services can bring tremendous value to customers while also generating new revenue streams for the service providers—essentially, it’s a win-win.

One company, Teneo, a next-gen technology integrator that offers visibility, performance, and security solutions, is capitalizing on this by offering a new service—Digital Experience Monitoring as a Service—that helps customers monitor the end user experience of their mission-critical applications. Today more than ever, end users demand a seamless user experience, and if an enterprise can’t provide this, they risk losing these end users’ continued business. Teneo’s experience-monitoring service offers automatic monitoring of end user experience from the device’s perspective. This can go a long way in being proactive about ensuring a user’s experience is positive and remains positive as businesses continually roll out phases of their digital initiatives.

For instance, the Digital Experience Monitoring as a Service leverages Riverbed technology to compare application performance at the device level before and after IT upgrades. Specifically, the service leverages Riverbed’s SteelCentral Aternity software to correlate user productivity, application performance, and device health, thereby closing the IT monitoring visibility gap by providing realtime information about how end users are interacting with their applications, devices, and network.

Because an end user’s experience is so important in today’s connected world, experience monitoring makes sense, especially when that experience can be affected by changes being made on the part of the provider during times of transition, like a move to the cloud or a software upgrade. Teneo’s experience monitoring as a service gives customers “eyes” where they were previously blind, by providing a critical glimpse into application, device, and network performance from the perspective that matters most—the end user’s.

As with all data, this performance information must be put to good use in order to maximize its decision-enhancing power. Businesses can benchmark performance data before IT changes and then use post-change data to understand and manage any after-effects. What’s more, experience-monitoring services can provide data that can help companies demonstrate they’re delivering what end users want and need. It’s just one more way services are offering value to customers while also delivering key data that providers can use to generate new revenue streams, enhance existing products, services, or applications, and otherwise improve their offerings.

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