The worker of the future is here. We hear it every day about the importance of focusing on the needs of the next generation and how we need to mentor them. We talk about the importance of understanding how they are highly motivated and extremely tech-savvy. Many insist they are more individualistic than previous generations, which makes them very outspoken about what they want and how they want it.
Perhaps even more importantly, Gen Z is more financially driven than the previous generations. To this socially conscious generation, it’s about making money and having a successful career. It’s about what they do and not who they are.
We hear over and over again that industries like manufacturing and construction are facing a skilled worker shortage and that the younger generations are being enticed into working for like companies like Uber, Amazon, and Google.
Gen Z, also sometimes called Centennials or the “I-Gen,” refers to people born in the late 1990s through the 2010s. A new report from Morning Consult, actually defines this generation as anyone born between 1997-2012.
Interestingly, there’s not a ton of research on these individuals yet, which is part of why this report caught my eye. But we can draw some conclusions based on what we do know about them and the research we have also conducted internally with our readers.
These are the kids who are fast and furious, so to speak. They live by words in the Urban Dictionary and text faster than I can search on Google pages. Morning Consult says Gen Z has three defining traits: they are motivated, socially conscious, and individualistic.
The two most universally important life goals for Gen Z adults are making money and having a successful career. Our research supports this fact. They like making money and having a successful career. Honestly, these are no-brainers. We too discovered they are very motivated. They’re socially conscious and believe in giving to mankind. Gen Z adults in this survey tend to care about civil rights and social justice issues, which is very special when thinking about urbanization and adapting to mankind.
Couple this with the fact that they are also “individualistic” in that they are likely to find their personal identity in what they do and the future looks pretty bright for building new and innovative solutions.
Based on the observations from our own research, Gen Zer’s want careers that help them give something back. They want to believe what they are doing is socially conscientious and that they are being worthwhile. All of this social impact matters for mankind as long as the money is right. These individuals tend to distrust institutions and powerful interests.
In the end, the human experience is key to boosting innovation, collaboration, talent acquisition, retention, and so much more. Now is the time for businesses to recognize that capturing and retaining the best in the Gen Z talent pool requires obtaining the latest technologies—such as mobility apps—to ensure employees have the experiences they need to be happy, healthy, and productive.
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