Connected World’s Peggy Smedley recently sat down for a webcast with Eddy Van Steyvoort, VP, business line automotive and on-road, IGW/VCST, which is a part of BMT Group, Kevin Wrenn, EVP, products, PTC, and Filip Bossuyt, CEO, Ad Ultima, for a discussion about innovating in a time of COVID-19, a story of collaboration.
Van Steyvoort shares the smart factory project, which started in 2017, in silos and realized quickly that it needed to think in an end-to-end scenario. He says it recognizes it had to change its systems, the organization, and its way of thinking to a more end-to-end focus to improve efficiency, reliability, quality, and the way it supports customers. The question became how does it change; and which tools to use? It decided to go to PTC and Ad Ultima to help support it.
“PTC’s PLM Software was known already in the BMT Group and that was a very, very, very strong asset and also a very strong signal from the beginning that we had already the relation, which was already there,” Van Steyvoort says. “We could build on that relation. That was the reason why we established a total plan as partners, and not let’s say as a customer supplier, but as partners,” he adds.
Then the COVID-19 coronavirus pandemic hit. Van Steyvoort opines the automotive industry has been shook by coronavirus, but it didn’t want to stop the strong drive on the project and decided not to change the long-term strategy.
He insists it now knows what AR (augmented reality) is and what it can bring during COVID-19, explaining that it can support people locally from a global perspective to show them how to do things. This is one of the lessons learned during this time—that it needs to invest even more in augmented reality tools.
Ad Ultima’s Bossuyt adds it is helping VCST to think end-to-end and to realize its digital transformation. “Becoming digital is a challenge today because you have to do it end-to-end. You cannot do it for only a part of your business.”
Adding to the conversation, PTC’s Wrenn says PTC can help with openness. “We are open on multiple dimensions. Our technology is open. It enables people to do digital transformation, as Eddy was talking about, connections all the way from engineering, all the way to the factory floor, and even out to their customers. We are also open from a partnership standpoint. Ad Ultima is a really important partner of PTC’s and likewise of VCST. So we are used to working in these environments both from a technology standpoint and a partnership standpoint.”
When the COVID-19 pandemic first hit, PTC’s first response was to reach out to its customers and partners to make sure they could work from home. Wrenn says the technology is made to work from home and not have to be physically on site to be able to operate the technology. “It was much more important for us to figure out how our customers could create business continuity, and at the same time we were doing it for ourselves.”
In all of this, each individual learned something very important. Van Steyvoort says it is important to create a very strong sense of urgency from the very start and keep communicating this through the whole organization that it is a future-based strategy. “Instead of focusing on the change, focus on the alternative of doing nothing, because doing nothing that means you will lose the game.” Also, don’t be afraid to express the hopes and fears.
Ad Ultima’s Bossuyt notes the most important thing is the power of the network and working together with different partners where there is a lot of trust and all the stakeholders are aligned, which has created very good results. PTC’s Wrenn adds the new normal after COVID-19 is it will make people think about the kind of projects because digitalization is going to be a requirement in the new normal.
Going forward, the next steps for VCST is to link the CAD (computer-aided design) information to the PLM (product lifecycle management), that it goes through visualization in ThingWorx, and that the whole picture will be a completely integrated solution for the future. As Van Steyvoort says, “The sky is the limit. The technology is not the limit anymore.”
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