In the News

WPP’s VML and Barrows collaborate with Samsung on Connected Pop-Up Store System

WPP agencies VML and Barrows announced a collaboration with Samsung Electronics America, Inc. to develop the next generation of pop-up stores. Showcased last week at WPP’s Global Retail Forum, the “Connected Pop-Up” store powered by Samsung is a system that will enable brands and retailers to intelligently, affordably and quickly activate short-term, temporary retail opportunities.

Go to Top