Project Description

Catch the Exercise “Bugg”
Be forewarned: If you commit to using the BodyBugg, you commit to using the BodyBugg. But that’s okay, because those that are willing to pay the price—$199—are typically pretty dedicated to health and fitness anyway.

In all seriousness though, with this device you get some bang for your buck: An armband device that tracks your calories; a six-month subscription to an online fitness program; online food logging and menus; personalized dietary support recommendations; a private phone session with a trained professional; a smartphone app (iPhone, iPod Touch, and Android); and for an extra $99, an optional digital display unit.

The BodyBugg has some mass appeal, used by contestants on NBC’s The Biggest Loser, and comes from the people that brought you the 24 Hour Fitness chain of health clubs. The product is designed to help you burn more calories than you take in, but BodyBugg goes about helping you achieve this goal through targeted Web programs that help you identify areas in which you burn the most calories during your workout. This, along with the personalized dietary recommendations and trainer sessions, could provide the necessary insight into your body that helps you shed those unwanted pounds.

The multi-sensor armband measures physiological parameters to determine near-clinically accurate caloric expenditure. Armed with this in-depth information, those looking to lose weight can know exactly how efficient (or inefficient) their body is at burning calories. With the digital display unit (a watch-like device), your BodyBugg will wirelessly communicate the information to the output screen so you can track your progress throughout the day.