Project Description

If knowledge is power, then Jawbone UP challenges you to get to know yourself. That way, you can make the best, most informed choices possible when striving to live a healthy life. Jawbone UP is a wristband/app solution designed to track how much you move on a daily basis. But it also strives to be much more. The solution offers perks such as Stopwatch Mode to capture active periods, such as going for a walk or run, along with the ability to scan a food package’s barcode to access nutritional information and record your caloric intake. Using the free companion app for iOS and Android, you can even keep track of your mood. To help keep yourself accountable, set up “idle alerts” to nudge you when you’ve been inactive for too long.

The stylish Jawbone UP wristband is meant to blend into the background, allowing for 24/7 continuous use. It’s splash proof, but not waterproof, so do not plan to submerge the bracelet. UP syncs when you plug it into the headphone jack of your compatible device.

Jawbone UP’s stake in the market is its push to help you understand the meaning behind the data. The “insight engine” helps you visualize the data, thereby encouraging healthier habits.

Combined with the ability to track sleep patterns, the device can provide a more complete picture of your health and daily habits—from meals to movement to mood and beyond.