Each individual and every business is trying to make the best of the COVID-19 pandemic situation. Those individuals who are fortunate enough to keep healthy are making tough adjustments in both work and regular life—from homeschooling school-aged children to working from home or dealing with the windfall from being let go from their jobs. On the enterprise front, tech companies are trying to make the best of a bad situation by making themselves as relevant, viable, and even indispensable as possible. Many software providers, for instance, are looking for a niche in this new topsy-turvy world to provide some sort of an essential service. This ranges from adjusting licensing to help enable more remote workers to providing infrastructure and other tech tools to hospitals, and beyond.

Certain software categories have seen tremendous organic growth as the COVID-19 pandemic has unfolded over the past couple of months. For instance, according to TrustRadius, the top three rising software categories as of April 6, 2020 included telemedicine software at a 613% growth rate (measured since the pandemic began), electronic signature software (511%), and web conferencing software (500%). Other software categories experiencing major growth include mobile app development, antivirus, remote desktop, video platforms, webinar, web portal, and live chat. Additional categories to watch include VPN (virtual private network) software and virtual desktop infrastructure software.

TrustRadius’ data (mined from Google Analytics) suggests telemedicine software has seen six times more impressions during the pandemic than before it began. But the data suggests telemedicine and other categories, such as web conferencing, have peaked and are now slowly declining. Meanwhile, other categories, such as mobile app development and network security, as well as learning management systems and content management systems are still growing.

Some products in particular have seen such incredible growth that it’s safe to assume they’ll be better positioned in the software market post-COVID-19 than they were pre-COVID-19. Intermedia’s AnyMeeting, ClickMeeting, Blackboard Collaborate, and Zoom are just a few fast-growing web conferencing products, according to TrustRadius’ data set. Google Classroom, a learning management system, and several Cisco products, including Webex Events, Webex Teams, and Webex Support, have all also become highly sought after since the COVID-19 pandemic began.

Software companies offering screening tools include HHAeXchange with its Caregiver Screening Tool and Orbita, which recently released a turnkey COVID-19 education and screening chatbot for healthcare organizations to integrate into their existing websites. And big tech is getting involved too. In late March, the White House announced it’s partnering with several big tech companies, along with academia and federal agencies, to launch the COVID-19 High Performance Computing Consortium to “advance the pace of scientific discovery in the fight to stop the virus.” On the industry side, Amazon Web Services, Google Cloud, Hewlett Packard Enterprise, IBM, and Microsoft are all working toward providing high-performance computing, cloud, and AI (artificial intelligence) tools to accelerate research and development efforts. Together, these tech companies and so many others hope to leverage their innovative muscle and help bring COVID-19 under control.

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