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Smart Homes Rise, But Where?

More often, consumers are becoming interested in smart-home technologies to make homes more comfortable, convenient, and secure. Which products are most used in homes across America? And which states are more interested in smart-home technologies? A new study identifies the top 10 states that are most interested in making our homes smart. The answers just might surprise you.

Home and tech experts Smarthomestarter.com used Google data to analyze searches for an assortment of smart home related keywords across all 50 states to determine their relative interest in smart-home technology. Let’s break each of these areas down, but here’s a hint. Wyoming didn’t make the list, as it is in fact the least interested in smart homes. Gotta love this data.

Which Products Top the List?

The study uncovered the most prevalent searched for smart home technology in America is the Google Home Hub, with an average of 118,760 monthly searches across all states and D.C. The Google Home Hub was the most examined smart home related term in 18 states and was in the top 5 most searched terms in 48 states.

Coming in second, Philips Hue smart lights were the next most dominant smart home technology in America, with an average of 56,200 searches every month, featuring in the top 5 most searched terms in 37 states.

Coming in third, the Honeywell smart thermostat was America’s third most widespread smart home technology, with an average of 46,690 searches per month. It was also included in 35 states’ top 5 most searched terms.

Which States Top the List?

Turning our attention next to the states. Where did we see the most smart home related keyword searches? Let’s break it down.

10. Nebraska

9. Rhode Island

8. Delaware

7. New York

6. South Dakota

5. Alaska

4. North Dakota

Looking at the number three state, we see Vermont has an average of 1,632 searches for smart home keywords per month per 100,000 population. Perhaps it is because it is colder in Vermont than some other places in the United States. Additionally, Vermont has an average yearly temperature of 42.9°F. Vermont also comes under the New England division for energy, which has the highest cost per kilowatt hour for electricity in the continental United States. At the same time, it also has the second-highest cost per kWh of piped utility gas in the continental United States. Therefore, we also see many residents in this state searching for energy-saving smart home technology. For Vermonters, these were primarily smart switches and smart thermostats, with the Google Home Hub also featuring prominently.

Turning our attention to the number two state, Wisconsin has an average of 1,743.5 searches for smart home keywords per month per 100,000 population. Wisconsin is one of the coldest states in America, with an average yearly temperature of around 43.1°F, which might be driving interest in things like smart thermostats due to their ability to save money through energy efficiency. Smart thermostats, smart switches, smart lighting, and the Google Home Hub feature importantly in the searches of Wisconsinites.

Finally, we see the top state is West Virginia. Often known for the coal industry, this state also has a strong tech sector. In recent years, tech in West Virginia has been the target of large amounts of investment from government and private sources. West Virginian searches were mainly focused on energy-saving technology, since devices like smart switches and smart thermostats feature in the state’s most Googled items, while the Google Home Hub also features highly.

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