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The Evolution of Media and Telecom

We are seeing the rise of cloud services, 5G, and the IoT (Internet of Things), which is changing the way media and telecom companies conduct business. Add in the intense desire to be more sustainable and we have the perfect recipe for businesses to transition legacy businesses.

This is something that Scott Campbell, industry executive advisor, SAP, sees and experiences every day. Many of the customers he works with have been using SAP for a very long time. “We have had to move their businesses forward to enable them to handle 5G and Internet of Things and all these new capabilities,” he explains.

More than 16,000 customers and partners use SAP Cloud Platform globally. Application development and integration capabilities, previously available in SAP Cloud Platform, are now cloud services that run on SAP Business Technology Platform—providing users with a cloud environment to develop, manage, extend, and deliver applications. This includes enterprise application integrations and application development.

“We have seen a lot of success with our public cloud offering,” says Campbell. “Folks are seeing the value in our cloud services and that is what we are continuing to do. It cuts across media and telecom.”

Companies can use it to improve core financial management, frontend customer experience, and processes associated with the supply chain. The main objectives here is to make it agile and sustainable.

“When you are talking about sustainability, telcos are looking at ways we can manage energy in the towers and the places that they draw energy,” he explains. “Streaming is also one of the least sustainable methods of media.”

As we all know, previous methods of viewing content required a physical apparatus such as CD or tape, and while those ended up in landfills, streaming requires a huge amount of energy consumption, as they need to draw from devices, network infrastructure, and data centers.

“The other side of the coin is the media companies are also starting to measure how they are making content and they are required to report the sustainability efforts on that spend management so if it is Disney, NBC, or the BBC, they are spending money on productions—anywhere up to 35% of the production costs are on DoorDash or food delivery services,” Campbell adds.

The rest of it is things like sets and rentals. Campbell explains SAP is enabling them to see visibility into the sustainability of their supply chain, especially as suppliers are also stepping up with that kind of insight as well.

“Our public cloud platform is considered to service-based businesses like telecom and media companies and professional services and advertising companies and companies like that who are not doing specific manufacturing processes … they can leverage what is in the cloud very quickly and easily,” Campbell says.

The market is tight, and companies tend to become hesitant about what to do next. But we need to move legacy systems to the cloud if we want to have a shot at all these new opportunities that 5G and the Internet of Things offers. Then what we really need is young, creative innovators to take the charge for their corporations to solve many of these challenges businesses face today. The time is now. How will you step up for your company?

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