Walking the show floor at CES always points to the biggest trends in technology. It is always a good indicator of what is to come in the year ahead. Last year, we saw the continued rise of digital health, connected, cars, and smart homes, just to name a few. This year, much talk is squarely centered around AI (artificial intelligence), sustainability, and greater mobility, as people are returning to work and travel in droves, with eyes peeled on the future.
It’s no surprise then some of the biggest announcements from this year’s show surround mobility and sustainability. A few examples start in the automotive cockpit.
Many companies have indicated our cars are only going to get smarter. For example, ADLINK has joined forces with TIER IV, to make autonomous vehicles safer and scalable. ADLINK’s ADM-AL30 is the central AI computing platform for autonomous vehicles, while the RQX-59 Series offers edge perception capabilities. This collaboration integrates edge AI technology, autonomous driving software, and heterogeneous computing to address industry challenges and help us move toward level 4 autonomy.
But it doesn’t end there. ADLINK is also focused on making the cockpit a little smarter too. For instance, in collaboration with AUO’s Smart Cockpit, the companies aim to provide function integration for cluster, CID (central information display), DMS (driver monitoring system), and passenger infotainment system, ensuring seamless fusion and reducing the number of installed control units at the same time.
Certainly, this is only one example among a bevy of announcements to come out of the show last week. We also say HARMAN, a Samsung Co., announced it is transforming the in-cabin experience with Samsung Synergies and other new industry partnerships. HARMAN and Samsung pull relevant consumer technology innovations—such as displays powered by Samsung Neo QLED—into the automotive environment. Here we see new additions to the Ready product portfolio combine HARMAN and Samsung to enhance safety, personalization, and sustainability for automakers and consumers.
In addition to improving the in-cabin experience, we are seeing a greater move to more sustainability. For example, Intel announced an agreement to acquire Silicon Mobility SAS for advanced EV (electric vehicle) energy management and new AI-enhanced family of SDV (software-defined vehicle) SoCs. The EV transition alongside customer demand for in-vehicle experiences is fueling Intel’s strategy to enable the SDV.
Hyundai Motor Co., also made a big announcement, as it relates to mobility and sustainability, highlighting its future blueprint for a hydrogen energy ecosystem and a vision for software and AI. The company showcased its waste-to-hydrogen production and hydrogen value chain as well as SDV technologies and future mobility concepts.
This plays into the company’s overall objectives and its commitment to achieve carbon neutrality by 2050, substantiated by a clear RE100 roadmap to use 100% renewable energy in its overseas factories by 2045 and in every group entity by 2050. Hydrogen energy will play a prominent role in achieving those objectives.
Of course, mobility is about so much more than just automotive. It is about the way we move about our lives. One big trend we will see with overall mobility is the rise of AI and a personal digital assistant.
In order to offer this, Sony Honda Mobility announced a partnership with Microsoft to create a personal agent for mobility, using Microsoft Azure OpenAI Service. Sony Honda Mobility aims to revolutionize how people move, making mobility interactive and expressive, redefining the relationship between people and mobility, enhancing emotional experience.
As we continue forward into 2024, we must keep an eye on the biggest trends such as AI and sustainability and how it will impact how we live and work in the days ahead. We can certainly hear the roar of the engines, as the future is revving up. New technology is racing down the road very fast, as if to make it to a proverbial finish line. Now we are all challenged with keeping pace with what comes next.
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