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Success Stories: AI and Your Soft Drink

AI (artificial intelligence) is touching nearly every industry. Case in point: soft drinks. The technology is helping to discover new flavors and optimize operations for businesses.

As one example, Coca-Cola has launched a new limited-edition Coca-Cola 3000 Zero Sugar within the Coca-Cola Creations platform, with the help of artificial intelligence. Unilever, owner of PepsiCo, has developed AI tools to optimize various aspects of its business operations.

And this is simply one example. GlobalData expects the AI market to grow from $81 billion in 2022 to $90 billion by 2030, with a 35% compound annual growth rate during 2022-2030. Recent progress in machine learning, improved algorithms, and increasing computing power have enabled AI to become more widely used in the soft drinks industry, according to the analyst firm.

Here is how this can help:

Looking to the future, we see AI is going to be used in the soft drink industry in myriad ways, helping to make products more sustainable and cost effective, while also considering the number and type of ingredients without impacting the product consumers have come to know and love.

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