#Factoftheweek
5.2 billion users globally.
That is the anticipated use for over-the-top messaging apps by 2026, which is a 16% increase from 2025, according to Juniper Research.
What does this mean? Businesses messaging strategies will evolve, as they look to connect these channels to their platforms.
Juniper Research suggests there is one clear, new standout opportunity: click-to-chat.
Click-to-chat enables businesses to capture customer data and engage in conversational commerce experiences without overloading over-the-top messaging.
Still, mobile messaging vendors should simplify enterprise adoption by offering preconfigured templates that ease the launch of website-originated messages.
Communication is changing with the rise of new technologies such as AI (artificial intelligence). And businesses must evolve as the technology continues to evolve.