• Sustainability
  • Projects
  • Circularity
  • Technology
  • Awards
    • Top Products
  • Living Lab
  • Archives
    • ConnectedWorld
    • Constructech
What's Hot

Fact of the Day – 6/30/2022

June 30, 2022

Digital Utility for Utility Construction

June 30, 2022

Fact of the Day – 6/29/2022

June 29, 2022
Get your Copy Today
Facebook Twitter Instagram
Facebook Twitter Instagram
Connected WorldConnected World
  • Sustainability
  • Projects
  • Circularity
  • Technology
  • Awards
    • Top Products
  • Living Lab
  • Archives
    • ConnectedWorld
    • Constructech
Connected WorldConnected World
Home » Patient First Healthcare: No More Plaster Over the Cuts
Expert Opinions

Patient First Healthcare: No More Plaster Over the Cuts

Updated:February 4, 2022No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn WhatsApp Pinterest Email

The global market for cosmetic procedures is set to reach $66 billion by 2026. But with such demand on the rise, how can healthcare clinics keep pace, while delivering first-class patient outcomes and impeccable safety standards? The solution lies in going digital and private clinics must turn to CRM (customer-relationship management) and supply-chain technology to replace archaic legacy technology that is relied upon today.

No matter the industry, consumers expect great CX (customer experience), but for private healthcare clinics burdened with outdated legacy systems, such CX offerings lag behind the rest. To build and maintain a competitive advantage, clinical outcomes, customer journeys, and safety standards must be all be flawless—which is where technology will become the saving grace.

Putting ‘outcomes’ under the microscope

The cosmetics industry realizes the need to shift its focus onto patient outcomes—something that requires gaining greater control and visibility. Many doctors and practitioners have traditionally been allowed to follow their own ‘tried and tested’ methods for such procedures—but inconsistency and variable results have meant putting a greater focus on outcomes and the customer experience as a whole.

There are lessons to be learned from others

From retail to automotive, businesses have shifted from simply providing a product to a laser focus on CX, and the healthcare market is well-placed to learn from these transitions. Outcomes and service-focused industries put a greater emphasis on optimized scheduling and streamlined workflows, which for private clinics means establishing methods to follow standardized, approved clinical processes.

Basic systems need an upgrade

Scheduling in current systems is very basic—there is no granular scheduling by doctor type or specialist qualifications, and no opportunity to charge variable rates per individual doctor. While many clinics may be up to date with standalone systems such as CRM, the benefits of this do not currently extend into transforming processes in the treatment room.

Patient safety should be top of the priority list – tech can help

Patient safety is non-negotiable for all procedures. Yet there is often room for human error or inconsistency when relying on outdated systems or manual processes.

Take laser hair removal—a nurse will estimate which type of kit to use for the procedure, such as laser strength and configuration, based on a patient’s skin type. Get this setting even slightly wrong and a patient could either suffer burns or receive no hair removal due to an underpowered laser.

With a technology-guided, outcomes-focused procedure, the customer and clinician will follow a safe, standardized process all the way through—following step-by-step instructions on a device.

Technology provides greater visibility

At the customer level, patients benefit from intuitive, online scheduling of appointments—and knowledge in advance over the professional they’ll be meeting and their procedure record, as well as being guided through next steps of the process and post-procedure evidence.

Healthcare professionals, meanwhile, gain greater visibility into the booking and scheduling process—who is coming in for treatment and when, which type of treatment is planned, and relevant step-by-step routines on the device of their choice to deliver a guaranteed first-class outcome for the patient.

The future of healthcare looks digital

It’s clear to see investing in modern technology can hold major benefits for the healthcare sector and integrating a tried-and-tested platform can minimize risky investments or in-house development. From augmented training and enhanced expertise, to regulated safety standards and consistent patient outcomes, the time is ripe for private clinics to heighten their CX offerings.

Andy Randall

About the Author

Andy Randall, Group COO, Halfords and chairman, Avayler.  He joined the leadership team at Halfords in 2014 as managing director of Halfords Autocentres, building U.K.’s motoring services provider, before expanding his remit in May 2021 by becoming Group COO. Previously, he served CEO of SK:N, where he developed the business into U.K.’s leading chain of skin clinics through a strong focus on medical standards, customer service, and a sophisticated digital customer relationship-management system.

Big Data Circularity Expert Opinion Healthcare Projects Startups Sustainability Technology
Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email

Related Posts

Digital Utility for Utility Construction

June 30, 2022

How Tall Wood You Go?

June 29, 2022

Masonry Repair Materials

June 28, 2022

Infrastructure BIM in the Cloud

June 27, 2022

Asphalt and GHG

June 24, 2022

Leveraging Technology to Improve Public Health

June 23, 2022
Add A Comment

Comments are closed.

Get Your Copy Today
ABOUT US

Connected World works to expand quality of life and influence a sustainable future through digital transformation, innovation, and create opportunities all around.

We’re accepting new partnerships and radio guests right now.

Email Us: info@connectedworld.com

4611 Hard Scrabble Road
Suite 109-276
Columbia, SC  29229

 

Our Picks
  • Fact of the Day – 6/30/2022
  • Digital Utility for Utility Construction
  • Fact of the Day – 6/29/2022
Specialty Publishing Media

Questions? Please contact us at info@connectedworld.com

Press Room

Privacy Policy

Media Kit

Facebook Twitter Instagram YouTube LinkedIn
© 2022 Connected World.

Type above and press Enter to search. Press Esc to cancel.