Spring has sprung and sports are in full swing for many. New technologies—such as AR (augmented reality)—can help sports companies maintain fan engagement while intensifying media competition. Let’s explore how this market will evolve with the rise of AR.
GlobalData forecasts the overall AR market will grow at a rate of 21% from $22 billion in 2022 to $100 billion in 2030. The report suggests fan experiences will offer the most lucrative and accessible opportunities for AR integration.
Here is how this can help:
- Provide more engagement and analysis of events in broadcasting.
- Provide technology to help players—for example a 5G AR helmet for deaf American football players.
- Provide stadium-based AR mobile experiences to enhance live viewing.
Looking to the future, we will continue to see the proliferation of both AR and 5G, which will ultimately lead to more widespread adoption in sports—everywhere from on the field, to in the stadium, to at-home viewing. The result will be greater opportunities for both players and fans alike.