With football season in full swing, digital identification, AI (artificial intelligence), and connected-product technologies can deepen bonds between brands (or teams) and their audiences. Consider this case: Avery Dennison’s extended partnership with the San Francisco 49ers, bringing enhanced fan personalization and engagement to Levi’s Stadium—from customizable jerseys to digitally-enabled gameday experiences.
The challenge? Fans increasingly expect unique, immersive experiences—not just off-the-shelf merchandise—and teams want to build meaningful, data-driven relationships with their audience.
Enter Avery Dennison, leveraging its Embelex (on-garment branding) and atma.io connected product cloud platforms to elevate how fans connect with 49ers gear.
Here is how this can help:
- Enhanced retail customization with personalized stations for gear at the stadium.
- Each piece of branded merch can become a digital portal to enhance engagement.
- The company is supporting girls flag football with this new program.
Future efforts will include personalized footballs as well as extending connected technology to other types of merchandise. As sports become more than just physical—as they cross into digital, data, and personal connection—this is a forward-looking model for the future of fan engagement. Teams can move beyond traditional retail into a smarter, more meaningful relationship with their supporters.